Undertk Studio |

MEXICO CITY · LONDON

We work with business leaders,and help their business grow. WE TRANSFORM IDEAS INREAL BUSINESSES.

>>> WE WON’T OFFER <<<

EMPTY PROMISES

We don't like to promise unattainable results. The digital medium is not magic but it works if you know how to operate it and understand your return on investment. We run campaigns based on your audience.

IRRELEVANT CONTENT

Many brands generate content for the wrong audiences. It acts based on the declared demographics and not on the hooked audience, therefore there is little or no impact.

INCOMPRENSIBLE METRICS

The client must have all the figures at hand and understand them, but there are very few indicators that he really needs to know the real performance of his campaigns and the impact on his business.

LACK OF TRANSPARENCY

We work with absolute transparency. All investment in digital (paid media and advertising) is the client's decision and directly paid by him. Our approach is based on directing and managing the investment to obtain the greatest possible impact on the business.

>>>WHAT WE DO.<<<

We create a digital and business platform with a laser focus on generating a great consumer experience...

...in order to create relevant content that sells through a deep understanding of the target audience.

All based on data and measurable business KPIs, rather than abstract ‘digital metrics’.

WE FOCUS ON CREATING RELEVANCE THROUGH DEEP UNDERSTANDING OF YOUR AUDIENCE.
Our hypotheses are basedon reality and data. Data always justifiesour decisions. How we do it.

Results are measured in real time and always visible to the client.

Through the understanding of the great diversity of real information, not perception.

Content marketing instead of traditional advertising campaigns.

>>> Digital tools at every step of the operation.
>>>OUR TEAM<<<
  • REN TORRESCANO

    Co-founder

    Creation and production of content, digital content, editorial content, content, marketing and digital marketing. Experience includes: MTV, Nickelodeon, Cultura Colectiva. 12+ years of experience.

    • ADRIÁN BRAVO

      Co-founder

      Technology, strategy, marketing and business. Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers among others. 25+ years of experience.

    • JESÚS SOTO FUENTES

      Partner & Visual Creative Director

      Audiovisual content creator, photography, graphic design, strategy. Experience includes: Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico. 10+ years of experience

    • DAVID MURILLO

      Head of Design

      Graphic & editorial design, branding and audiovisual content creator. Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's. +6 Experience

    • MANUEL GÓMEZ

      Partner & Creative Director

      Branding, graphic & editorial design, audiovisual content, strategy. Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community. 10+ years of experience.

  • JUAN CRUZ

    Amplification Manager

    Technology, strategy, amplification. Experience includes: Google and other local and regional agencies in Latam 7+ years of experience.

    • ENRIQUE RAMIREZ

      Head of Technology

      Integrations, website and App Deevelopment. Overseeing the infrastructure of technical operations, app and web development, backend, APi integrations and Tech Innovation 19+ Experience.

    • PAMINA BOU

      Partner & Head of International

      Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas. Experience: Amex, Twinings, Gerson Lehrman Group and start ups. 15+ years experience.

REN TORRESCANO

Co-founder

Creation and production of content, digital content, editorial content, content, marketing and digital marketing. Experience includes: MTV, Nickelodeon, Cultura Colectiva. 12+ years of experience.

ADRIÁN BRAVO

Co-founder

Technology, strategy, marketing and business. Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers among others. 25+ years of experience.

JESÚS SOTO FUENTES

Partner & Visual Creative Director

Audiovisual content creator, photography, graphic design, strategy. Experience includes: Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico. 10+ years of experience

DAVID MURILLO

Head of Design

Graphic & editorial design, branding and audiovisual content creator. Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's. +6 Experience

MANUEL GÓMEZ

Partner & Creative Director

Branding, graphic & editorial design, audiovisual content, strategy. Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community. 10+ years of experience.

JUAN CRUZ

Amplification Manager

Technology, strategy, amplification. Experience includes: Google and other local and regional agencies in Latam 7+ years of experience.

ENRIQUE RAMIREZ

Head of Technology

Integrations, website and App Deevelopment. Overseeing the infrastructure of technical operations, app and web development, backend, APi integrations and Tech Innovation 19+ Experience.

PAMINA BOU

Partner & Head of International

Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas. Experience: Amex, Twinings, Gerson Lehrman Group and start ups. 15+ years experience.

>>>OUR work as individuals<<<

Our methodology is based on digital know-how of professionals
with more than 25 years in the field + a philosophy anchored on strong values. We have already made all the possible mistakes and we know what NOT TO DO.

LET’S MAKE DIGITAL WORK FOR YOUR BUSINESS PRIORITIES!