ROMA NORTE, MEXICO · HANOVER GARDENS, LONDON
>>> WE DON'T LIKE <<<
We don't like to promise unattainable results. The digital medium is not magic but it works if you know how to operate it and understand your return on investment. We run campaigns based on your audience.
Many brands generate content for the wrong audiences. It acts based on the declared demographics and not on the hooked audience, therefore there is little or no impact.
The client must have all the figures at hand and understand them, but there are very few indicators that he really needs to know the real performance of his campaigns and the impact on his business.
We work with absolute transparency. All investment in digital (paid media and advertising) is the client's decision and directly paid by him. Our approach is based on directing and managing the investment to obtain the greatest possible impact on the business.
· Business Strategy
· Audience analysis
· Customer Journey analysis
· Business Results
· Web & App development
· App integrations (ERP, CRM, Others)
· Advanced Experiences Development (3D, Virtual Reality, etc)
· Graphic Design & Illustration
· Art Direction
· Digital Content Development
Results are measured in real time and always visible to the client.
Through the understanding of the great diversity of real information, not perception.
Content marketing instead of traditional advertising campaigns.
Technology, strategy, marketing and business. Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers among others. 25+ years of experience.
JESÚS SOTO FUENTES
Partner & Visual Creative Director
Audiovisual content creator, photography, graphic design, strategy. Experience includes: Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico. 10+ years of experience
Head of Design
Graphic & editorial design, branding and audiovisual content creator. Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's. +6 Experience
Partner & Creative Director
Branding, graphic & editorial design, audiovisual content, strategy. Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community. 10+ years of experience.
Head of Technology
Integrations, website and App Deevelopment. Overseeing the infrastructure of technical operations, app and web development, backend, APi integrations and Tech Innovation 19+ Experience.
Partner & Head of International
Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas. Experience: Amex, Twinings, Gerson Lehrman Group and start ups. 15+ years experience.
NEW YORK CITY CRUX Creative Agency
UNITED STATES BEORGAN Wellness Retail Products (to be launch)
DUABI ENTROPY Jiu-Jitsu Studio
NEW YORK CITY BEYOND BASICS Physical Therapy Studio
NEW YORK / FR / JP COLLECTIVA CONCEPCIÓN High Fashion Brand
MEXICO DLG MOTO ART Ducati Mexico
LATAM Food News Healthy Snacks
MX / USA / EU Kentro Yoga Studio @SICLO
USA FLORIDA The Flats Real State Investment Project
MEXICO Tienda Muxeres Marketplace
Our methodology is based on digital know-how of professionals
with more than 25 years in the field + a philosophy anchored on strong values.
We have already made all the possible mistakes and we know what NOT TO DO.