es – Undertk Studio |

ROMA NORTE, MEXICO · HANOVER GARDENS, LONDON

>>> WE DON'T LIKE <<<

unrealistic PROMISES

We don't like to promise unattainable results. The digital medium is not magic but it works if you know how to operate it and understand your return on investment. We run campaigns based on your audience.

IRRELEVANT CONTENT

Many brands generate content for the wrong audiences. It acts based on the declared demographics and not on the hooked audience, therefore there is little or no impact.

incomprehensible METRICS

The client must have all the figures at hand and understand them, but there are very few indicators that he really needs to know the real performance of his campaigns and the impact on his business.

LACK OF TRANSPARENCY

We work with absolute transparency. All investment in digital (paid media and advertising) is the client's decision and directly paid by him. Our approach is based on directing and managing the investment to obtain the greatest possible impact on the business.

>>>WHAT WE DO?<<<

BUSINESS RELATED

· Business Strategy

· Audience analysis

· Customer Journey analysis

· Business Results

TECHNOLOGY RELATED

· eCommerce

· Web & App development

· App integrations (ERP, CRM, Others)

· Advanced Experiences Development (3D, Virtual Reality, etc)

CONTENT RELATED

· Branding

· Graphic Design & Illustration

· Art Direction

· Digital Content Development

WE FOCUS ON CREATING RELEVANCE THROUGH DEEP UNDERSTANDING OF YOUR AUDIENCE TO THEN BE ABLE TO CREATE RELEVANT CONTENT THAT DRIVES ACTION TO OUR BRAND

Results are measured in real time and always visible to the client.

Through the understanding of the great diversity of real information, not perception.

Content marketing instead of traditional advertising campaigns.

>>> Digital tools at every step of the operation.

>>>CORE TEAM<<<

REN TORRESCANO

Co-founder

Creation and production of content, digital content, editorial content, content, marketing and digital marketing. Experience includes: MTV, Nickelodeon, Cultura Colectiva. 12+ years of experience.
- ADRIÁN BRAVO
  
  Co-founder
  
  Technology, strategy, marketing and business. Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers among others. 25+ years of experience.
- JESÚS SOTO FUENTES
  
  Partner & Visual Creative Director
  
  Audiovisual content creator, photography, graphic design, strategy. Experience includes: Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico. 10+ years of experience

- DAVID MURILLO
  
  Head of Design
  
  Graphic & editorial design, branding and audiovisual content creator. Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's. +6 Experience
- MANUEL GÓMEZ
  
  Partner & Creative Director
  
  Branding, graphic & editorial design, audiovisual content, strategy. Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community. 10+ years of experience.
JUAN CRUZ

Amplification Manager

Technology, strategy, amplification. Experience includes: Google and other local and regional agencies in Latam 7+ years of experience.

Ren Torrescano

Co-founder

Creation and production of content, digital content, editorial content, content, marketing and digital marketing. Experience includes: MTV, Nickelodeon, Cultura Colectiva. 12+ years of experience.
- ENRIQUE RAMIREZ
  
  Head of Technology
  
  Integrations, website and App Deevelopment. Overseeing the infrastructure of technical operations, app and web development, backend, APi integrations and Tech Innovation 19+ Experience.
- PAMINA BOU
  
  Partner & Head of International
  
  Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas. Experience: Amex, Twinings, Gerson Lehrman Group and start ups. 15+ years experience.

REN TORRESCANO

Co-founder

Creation and production of content, digital content, editorial content, content, marketing and digital marketing. Experience includes: MTV, Nickelodeon, Cultura Colectiva. 12+ years of experience.

ADRIÁN BRAVO

Co-founder

Technology, strategy, marketing and business. Experience includes: Microsoft, Oracle, Google, Wunderman & Ogilvy, Socialbakers among others. 25+ years of experience.

JESÚS SOTO FUENTES

Partner & Visual Creative Director

Audiovisual content creator, photography, graphic design, strategy. Experience includes: Lancôme, Urban Decay, H&M, Vogue, GQ, Instyle, L’Officiel, Universal Music Mexico. 10+ years of experience

DAVID MURILLO

Head of Design

Graphic & editorial design, branding and audiovisual content creator. Experience: Cultura colectiva, We Are Other People, Tizkka, Nike, El Palacio de Hierro, Palmer's, Michael Kors, Mercedes Benz, Pandora, Chico's. +6 Experience

MANUEL GÓMEZ

Partner & Creative Director

Branding, graphic & editorial design, audiovisual content, strategy. Experience: Universal Music Mexico, Collectiva Concepción, Ruido Rosa, Inna, La Lonja MX, Kurvan, The Artist Community. 10+ years of experience.

JUAN CRUZ

Amplification Manager

Technology, strategy, amplification. Experience includes: Google and other local and regional agencies in Latam 7+ years of experience.

ENRIQUE RAMIREZ

Head of Technology

Integrations, website and App Deevelopment. Overseeing the infrastructure of technical operations, app and web development, backend, APi integrations and Tech Innovation 19+ Experience.

PAMINA BOU

Partner & Head of International

Strategy, partnerships, sales effectiveness & marketing across EMEA, US & Asian markets cross industry vertidas. Experience: Amex, Twinings, Gerson Lehrman Group and start ups. 15+ years experience.